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GRAND OPENING: HOME TECHNOLOGY SHOWROOM| | MINNEAPOLIS,
MN, Oct. 29, 2007 — Sensory Environment Design (SED), a Minneapolis
based company specializing in residential and commercial audio-video
technology has opened a 2,100-square-foot penthouse showroom in
Bloomington, Minn.
The space, a 17th floor penthouse suite on
the south east corner of the Reflections Condominium towers near the
Minneapolis/St. Paul International Airport, is valued at over $1.2
million. High-end home theater technology is complemented by
18-foot-high wrap-around windows overlooking the pristine Minnesota
River Valley.
The suite's audio-video technology is valued at
over $130 per square foot, with the key feature being the one of the
best dedicated home theaters in the Midwest.
The residential
suite now doubles as the company's primary showroom, allowing SED
customers to experience firsthand the aesthetic and technological
benefits of a well-designed home environment.
"This is a
one-of-a-kind space that has been three years in the making," said Paul
Krumrich, CEO of Sensory Environment Design. "No other residence in the
Midwest can rival the SED Penthouse's state-of-the-art home audio and
visual technology."
The suite's modern yet warm aesthetic is
complimented by the amazing views, as well as flat-screen displays,
hand made Danish loudspeakers, a 90” HD TV (largest in the Midwest),
and a control system to operate all technology via portable touch
panels and wall mounted key pads.
Custom touches include hand
made spiraling fiberglass light fixtures; custom cabinets to
accommodate A/V equipment, AV furniture designed to wrap around
concrete structural columns; and a classic turntable. A wall of glass
panels in the bedroom transform from clear to white-opaque to offer
privacy via an electronic current at the flick of a switch.
(more)
The
condo –also referred to as the “Hot-Corner Penthouse”—received its
nickname from having the best view of the neighboring wildlife refuge.
“SED
has turned this unit into one of the best finished condos in the Twin
Cities,” said Mark Fabel from McGough Development. “The Reflections
development is known for its amazing views, and SED has created
something inside the windows that rivals the beauty and simplicity of
what lies outside.”
The suite's technology includes the following key components:
Dedicated Home Theater ($135,000)
o Fully automated lighting and shades
o Custom designed acoustic treatments and built-ins
o Audio Control Diva room equalizer, Maestro pre-amplifier, Savoy 8 channel amplifier
o Denon 3806 SACD/DVD player
o Sony PS3 Playstation/blue ray player
o 90” Optoma Big vision display -1080P Scaler with Gennum chip
o 7.3 Channel James loudspeaker system (85-SDX (3) 62-SDX (5) 210-SDX (3))
o American Leather Home Theater Seating
2 channel Hi Fi listening room ($40,000)
o Krell HTS 7.1 Pre-amp, SACD Standard, Theater Amplifier Standard
o Jamo R909 Reference speakers
o Monster 24 gauge cables
Full Home Automation and Control
o AMX control system with LCD touch panel remotes (3)
o Kitchen Speakers and 26” LG LCD
o Bathrooms with Audio touch panels and speakers (2)
o Future office with music and video server
o Centrally located rack of components
o Lutron Radio RA Lighting controller
o Fully automated SOMFY shade system
Master Bedroom with surround sound
o 50” Pioneer plasma w/ key digital video processor
o Denon DVD player and AVR
o James loudspeakers 5.1 surround sound
o Privacy glass wall
The
grand opening of this penthouse showroom marks a pivotal point in the
growth of SED within the Twin Cities as a premier provider of
experience-focused environments.
(more)
SED has
packaged the latest technology into systems that are logical and easy
to control, without sacrificing quality or performance. The showroom is
the new gold standard for companies like SED to consult with clients in
a non-threatening, educational environment.
“Our mission was to
create an environment where people could experience the future of home
technology in a truly unique and comfortable setting,” said Krumrich.
The
penthouse showroom is available for scheduled tours and meetings upon
request. SED will also schedule weekly open houses and events in the
space to make it more accessible to the public. Please call
612-746-1800 for more information or to set up a personal tour.
For more information on SED, and to view the company’s residential and commercial portfolios, visit www.sedexperience.com.
About Sensory Environment Design (SED)
Sensory
Environment Design (SED) specializes in designing custom environments
and creating unique experiences for clients using the latest
technologies from industry leaders. The company creates complete
solutions based on clients’ wants and needs, and is staffed by
technology innovators who are also grounded design professionals. SED
offers a wide spectrum of technological services in both residential
and commercial spaces.
For more information on SED, and to view the company’s residential and commercial portfolios, visit www.sedexperience.com.
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